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FAQ to understand pay-per-click advertising services better

Get clear and concise answers to common digital marketing queries

• What is PPC in digital marketing?

  PPC stands for “pay-per-click” and is a type of online advertising where advertisers pay every time someone clicks on their ads. This distinguishes PPC advertising from more traditional methods, where advertising space is rented at a fixed price.

  Pay-per-click advertising has the unique advantage of allowing businesses to place their messages in front of potential customers who are actively searching for their products or services. While other digital marketing strategies also aim to increase conversions, PPC advertising often delivers faster results and can be easily customized.

• How does pay-per-click advertising work?

  Every time someone clicks on your ad, you pay a fee (this is where “pay per click” comes from). Factors such as your industry, how much your competitors spend, quality score, keywords, negative keywords, etc., determine this fee. When someone clicks on an ad in an advert, they should be taken to your website’s landing page to proceed down the sales funnel.

  The landing page determines what happens next. If you’ve chosen the right keywords and your landing page has elements such as a clear call-to-action (CTA), an easy-to-fill form, and messaging that is closely related to the ad text, the odds of converting that click into a lead are in your favour.

  The process is not as straightforward as it seems, so you often have to contact a PPC management company in Canada.

• Why is PPC important?

  The most compelling reason is the almost immediate results. In fact, most ads are approved within one business day, with more complex ads requiring more time for manual review. Unlike SEO, which requires a lot of time, effort, and, most importantly, patience, PPC advertising allows you to quickly move to the top of search results.

  Besides, PPC ads are not affected by algorithm changes (if you know the keywords you want to rank for and have the budget for it, you can do it). It is also the most measurable form of digital marketing since you can see your clicks and conversions in real time.

  By having a direct correlation between what you’re paying for each click, you can control your budget to adjust it to meet your ROI targets. The best part is that you can implement the insights gained from advertising into other aspects of your marketing strategy.

• Is PPC worth it?

  It definitely is. Firstly, ads are shown only to users who are actively looking for or interested in certain products or services. Secondly, advertisers pay only for actual clicks on ads, which allows them to control the budget and effectiveness of the advertising campaign. Plus, PPC systems provide detailed analytics that allow you to measure the results of an advertising campaign and make the necessary changes.

  By implementing PPC solutions, you can reduce content creation costs by offering better keyword insights. Moreover, you can set an average daily budget for your campaign based on how much you want to spend. With a Pay-Per-Click advertising agency at hand, you can reach greater control in real-time and optimize your business performance.