Leading PPC agency in Scarborough, Ontario

FAQ to understand pay-per-click advertising services better in Scarborough

Get clear and concise answers to common digital marketing queries

• Is pay-per-click advertising right for my business?

  PPC advertising can be very beneficial for businesses if set up correctly. It helps attract customers who are already interested in your products or services. It’s important to note that competition and cost per click can vary significantly depending on the industry. Therefore, if you have a well-defined target audience and a competitive offer, PPC advertising can yield excellent results. Additionally, consider local characteristics and seasonal demand changes. Our team at Workflow Digital Agency will help you assess the potential of PPC advertising for your business to minimize risks and maximize the return on your investment.

• How do you determine the best keywords for my PPC campaigns?

  Keyword selection is one of the most crucial stages in creating a successful PPC campaign. At Workflow Digital Agency, we use a comprehensive approach to determine them. First, we analyze your business and target audience to understand what terms they might use to search for your services or products. Then, we use keyword research tools like Google Keyword Planner to find the most relevant and effective queries. We also analyze competitors and consider seasonal trends. We take into account not only popular queries but also so-called “long-tail” keywords, which may be less competitive but more precise for your audience.

• How do you track the performance of PPC ads?

  Tracking the effectiveness of PPC advertising is an ongoing process. At Workflow Digital Agency, we use various tools for monitoring and analysis. Our primary tool is Google Analytics, which allows us to track clicks, conversions, cost per click, and other important metrics. We also set up UTM tags for more precise analytics. Regular reports help us evaluate which ads and keywords perform best and make necessary adjustments. This way, we can promptly respond to changes and optimize campaigns to achieve better results.

• What if I don’t get the outcomes I want?

  If the results of a PPC campaign do not meet expectations, it’s important not to panic. First, at Workflow Digital Agency, we will conduct a detailed analysis of the current campaigns to identify weak spots. It may be necessary to adjust keywords, ads, or the budget.

  Additionally, there are other solutions we consider to implement:

  • Landing page review
    We review the landing pages or offers to ensure they are optimized for conversions, enhancing user experience and engagement.
  • Strategy testing
    We can also propose testing new strategies to identify the most effective approaches for your campaigns, driving better results.
  • A/B Testing
    We do A/B testing of various campaign elements to determine what works best, optimizing performance and maximizing impact.

  It is important to remember that PPC is a dynamic process that requires constant analysis and optimization. If, after all adjustments, the results are still unsatisfactory, it might be worth considering alternative promotion channels.

• What are the benefits of using video ads in PPC campaigns?

  Video advertising in PPC campaigns has numerous advantages. Firstly, video allows you to convey your message to the audience more effectively as it combines visual and audio elements. This makes the information more memorable and convincing. Secondly, video ads often receive more attention and engagement from users compared to text or banner ads. They can also tell more complex stories and demonstrate the product in action. Thirdly, platforms like YouTube provide excellent targeting opportunities, allowing you to show video ads to those users who are most likely to be interested in your offer.